Branding, Product Design, Speculative Design
NFHGraphic
Heirloom
Product Design
Project Tags
Tools & Softwares
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Adobe AR
People
Designers:
Nazanin Fatemeh Haghighat (Me)
Myles Berrington
Juan Pablo Rivera
Supervisors:
Prof. Henrik Rieß
Prof. Alexander Tibus
Erin Kim
Luca Bogoni
Anc Ciechanowicz
Sponsors:Pioneers Agency
Nazanin Fatemeh Haghighat (Me)
Myles Berrington
Juan Pablo Rivera
Supervisors:
Prof. Henrik Rieß
Prof. Alexander Tibus
Erin Kim
Luca Bogoni
Anc Ciechanowicz
Sponsors:Pioneers Agency
(Note that some parts of the images might not be shown if your screen ratio is portrait.)
"The End of Innocence - The Futures Content Creation," which explores possible future spaces of Content Creation for the year 2037.
This exploration resulted in individual perspectives contemplating desirable as well as media-critical futures, negotiating the tension between emerging technologies and societal hopes and desires.
(This is a highly summarized brief of this exhibition.)
This exploration resulted in individual perspectives contemplating desirable as well as media-critical futures, negotiating the tension between emerging technologies and societal hopes and desires.
(This is a highly summarized brief of this exhibition.)
Heirloom 2037
In the year 2037, AI is being used and incorporated into people's daily lives. In this timeframe, neuroscience and AI development have progressed substantially. The combination of these two avenues of research allowed for the development of Heirloom.
Heirloom is an intergenerational knowledge preservation system. It allows access to the wisdom, skills, and experience that is inevitably lost when a person passes on. In doing so knowledge can be passed from one generation to another much like people pass down memorabilia and other physical heritage items.(This is an introduction of our team's proposal.)
In the year 2037, AI is being used and incorporated into people's daily lives. In this timeframe, neuroscience and AI development have progressed substantially. The combination of these two avenues of research allowed for the development of Heirloom.
Heirloom is an intergenerational knowledge preservation system. It allows access to the wisdom, skills, and experience that is inevitably lost when a person passes on. In doing so knowledge can be passed from one generation to another much like people pass down memorabilia and other physical heritage items.(This is an introduction of our team's proposal.)
Ideation
Heirloom:
Every life is a new chapter
It can be difficult to know what to do sometimes. This is especially true for choices where someone cannot go back on the decision or will not know the possible immediate effects of the choice.
To help make decisions people have resorted to many different techniques ranging from asking trusted people to seeking divine guidance. Given this tendency and the continued development of technologies like Artificial Intelligence to gather and process considerable amounts of information, it seems inevitable that people will use it as a means of helping them make tough choices. Heirloom was developed from this notion.
It is hypothesized that by the year 2037, people will have explored more of the inner workings of the human mind as well as developed more sophisticated AI technologies. Heirloom results from the combination of these two advancements. Where people could take their life experiences and knowledge and transfer it into a digital format and AI would then be able to take the information, process it, and make it accessible.
As a result, people, in the future, could seek advice from trusted individuals even after their death at any time owing to AI technology.
we started this project by exploring and researching the relevant signals around emerging media.
in one research flow we ended up asking the question:
With the rise of overwhelming and untrustworthy content, what will people base their decisions on in the future, and whose advice will they trust?
With the rise of overwhelming and untrustworthy content, what will people base their decisions on in the future, and whose advice will they trust?
on another research flow we ended up with this question:
What if, upon death, life experience and knowledge could be passed on as a legacy?
What if, upon death, life experience and knowledge could be passed on as a legacy?
About the Brand
Preserving the Past
Enriching the Future
We designed a brand guide that would serve as a valuable resource for the internal design team, authorized partners, and collaborators engaged in shaping the Heirloom brand experience.
Some of the details or showcased here.
The logo was inspired by the binary configuration of the alphabet. To show a connection between digital information and personal experiential information, which Heirloom can bridge.
Built from a grid where each vertical line represents a letter. Using 0’s and 1’s each letter has a unique binary configuration 8 digits long, which is read top to bottom. When written from left to right they create a unique pattern that uniquely identifies that word. With this, each Heirloom can have a customized design in it based on the name of the individual whose information it is connected with.
We have created many different logo lockups in our brand guidelines that should cover every space imaginable. Instead of trying to fit a logo into a space that is too small or crowded, simply use a different version for maximum visual impact and clarity.
We carefully tested and selected the brand color palette based on the identity and values.
A blend of modern and traditional.
Midnight Blue , Powder Blue, and Goldenrod
A blend of modern and traditional.
Midnight Blue , Powder Blue, and Goldenrod
The messaging was as important to us as the visual identity. We defined the brand personality, its values, the voice and tone in writing and vocal, plus the taglines.
Documentation
This page is yet to be completed with more material about the interaction design and showing more details about the branding (both messaging and visual Identity design). For now you can take a look at some of our teams pictures and product introduction posters by clicking below.
