Branding, Packaging
NFHGraphic
Pure
Branding & Packaging
Project Tags
Tools & Softwares
Adobe Photoshop, Adobe Illustrator
People
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Pure is a cannabis brand powered by Legacy Company. Legacy creates an elevated experience for connoisseurs by providing exceptional first-choice cannabis in each of their product categories.
I was assigned to create a package designs and visual elements that can communicate this brand's identity to their specific customer.
I was assigned to create a package designs and visual elements that can communicate this brand's identity to their specific customer.
Ideation
Pure:
Pure Wellness, Pure Simple.
Pure provides cannabis gummies as a way for adults to cope with anxiety or chronic illnesses, such as arthritis, cancer pain, fibromyalgia and neuropathic pain.
Pure distills the essence of conscientious well-being into every infused gummy, providing a subtle, thoughtful path to balance and tranquility through the purity of cannabis.
we started by identifying the target audience and their interests and aesthetics.
We developed and created the logo and icon inspired by hexagons and beehives as a symbol of fertility, balance and efficiency.
We carefully tested and selected Almond Cream, Rosemary Green, and Espresso Brown as the brand's main colors.
And after a few rounds feedback from the client, agreed on this design for the first products of this brand with 3 effects:
1- Afterglow
2- Jamboree
3- Wanderlust
And after a few rounds feedback from the client, agreed on this design for the first products of this brand with 3 effects:
1- Afterglow
2- Jamboree
3- Wanderlust
