NFHGraphic
After having a few conversations with the owner (Alexander) we landed on this brief :
A clean but colorful logo, simply elegant and exotic to represent the brand Pura Weeda, which believes in the pure use of cannabis.
The preferred colors are green and blue.
Another conversation with both of the owners made me realize they weren't on the same page about their brand identity, and we agreed on a second brief and concept:
High quality and premium visual identity resembling high end minimal makeup brands.
The clients were also curious to see how the brand would look with an illustrative style inspired by my personal artwork. Additionally, they had a concept in mind but were unsure how it would translate into a final execution.
here you can see some shots of those design concepts.
I've been illustrating for as long as I can remember, and in 2018, I began freelancing teaching myself graphic design disciplines such as branding and editorial design. Later, I strengthened these skills and expanded my expertise to include experience and interaction design during my university studies.