Pura Weeda

Project Tags

Branding, Packaging, Visual Identity Design

Tools & Softwares

Adobe Photoshop, Adobe Illustrator

People

Designer(s):
Nazanin Fatemeh Haghighat (Me)
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Clients:
Alexander Skripalev
Christian Ilumin
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(Note that some parts of the images might not be shown if your screen ratio is portrait.)

Pura Weeda is a Canadian cannabis company that takes pride in its commitment to purity. Every step of its production process is free from unnecessary additives and artificial chemicals, ensuring a clean and natural product. I was tasked with creating a visual identity that reflects this dedication to quality and authenticity.

Round 1

Colorful, Simple, Pure

After having a few conversations with the owner (Alexander) we landed on this brief :

A clean but colorful logo, simply elegant and exotic to represent the brand Pura Weeda, which believes in the pure use of cannabis.
The preferred colors are green and blue.

I started this project by having a thorough conversation with Alexander (the owner) about his visions for the company, and sent a questionnaire to make sure we both have a good understanding on the brand identity.

The word pure can be associated with clear water or images of nature. So I used a drop of water that symbolizes purity combined with the simplified organic leaves it identifies the name "Pura Weeda" without getting too complicated for a Logo.

Sharp edges represent strength and stability, and curved lines communicate human qualities and purity.
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Simplifying as much as it doesn't hurt the concept can is one of the requirements of a timeless logo.

This can also result in a more memorable logo that can be doodled by anyone who remembers it!

I also offered other options in the same theme, based on the brief.

round 2

High Quality, Premium, Pure

Another conversation with both of the owners made me realize they weren't on the same page about their brand identity, and we agreed on a second brief and concept:

High quality and premium visual identity resembling high end minimal makeup brands.

This Logo was inspired by natural elements, the initials P and W forming abstract sun and mountains.

As for the colors, I used a muted and earthy version of the blue and green which was initially requested.

Second Design - I offered multiple design options for the new brief.

This design is centered around the ocean as symbol of purity. Using P and W to form the ocean waves.

The color combination for the brand are sand colors and muted greens with a tinge of blue inspired by the colors of the beach.

round 3

Illustrative Branding

The clients were also curious to see how the brand would look with an illustrative style inspired by my personal artwork. Additionally, they had a concept in mind but were unsure how it would translate into a final execution.
here you can see some shots of those design concepts.