Logo Design, Poster Design, Merch Design
NFHGraphic
Red Bull BC One
Logo Design
Project Tags
Tools & Softwares
Adobe Photoshop, Adobe Illustrator
People
Designers:
Nazanin Fatemeh Haghighat (Me)
Angelo Siracusa
Project Managers & Directors:
I-Am-Studio
Bernhard Schulga
Mayar Badary
Giulio Daverio
Client:Red Bull
Nazanin Fatemeh Haghighat (Me)
Angelo Siracusa
Project Managers & Directors:
I-Am-Studio
Bernhard Schulga
Mayar Badary
Giulio Daverio
Client:Red Bull
(Note that some parts of the images might not be shown if your screen ratio is portrait.)
During Summer 2024 I worked for I-am-studio agency where I had the pleasure of working on several interesting projects with the team, such as Mavie Care, Red Bull BC One, Red Bull League of its Own, and Red Bull SoundClash.
Logo design
Red Bull BC One: Tokyo
The Red Bull BC One is an annual international breakdancing (B-Boy) competition, established in 2004. The final competition of 2025 is taking place in Tokyo with the collaboration of "Street Fighter".
Street Fighter is a Japanese media franchise centered on a series of fighting games developed and published by Capcom.
As part of the team responsible for the visuals of the event I provided a couple of concepts for the event.
I started by researching the location the sponsor (street fighter) the last events and their visual elements, and started sketching.
The Red Bull BC One original logo must not be altered to the point that it would be un recognizable.
So one of my first ideas were to work with bull horn shapes and incorporating the Japanese architectural elements with it.
So one of my first ideas were to work with bull horn shapes and incorporating the Japanese architectural elements with it.
in the early stages I wasn't worrying much about being clean and minimal not to limit my thought process.
And I tested out an illustrative version inspired by the Japanese cherry blossoms and their brush styles.
And I tested out an illustrative version inspired by the Japanese cherry blossoms and their brush styles.
I also tested out using elements form the event's sponsor (Street Fighter) plus Japanese architecture and calligraphy to represent movement ( for dancing and fighting) and culture.
Explorations
Here you can see some of the explorations I did.
Logo, Poster, & Merch Design
Other Projects
I also was involved with designing the merch for a Red Bull event called League of its Own which is a one-day invitational League of Legends all-stars competition, where some of Europe's best teams get the chance to take on Korean esports powerhouse, T1.
Additionally a logo redesign (and rebranding) for Red Bull SoundClash. Red Bull SoundClash is a unique live music experience, where two different acts are brought together on two stages positioned opposite each other with the audience in between. It's the ultimate music showdown, where artists take on the fun challenge to battle for the devotion of the fans.
This merch design was inspired by two of the games champions Xayah and Rakan, and how league of legends is a collaborative game and you can't win without your teammates.
Xayah and Rakan each have one wing and they can only fly together, hence the single wings on the merch.
Xayah and Rakan each have one wing and they can only fly together, hence the single wings on the merch.
I also provided other design concepts based on the events past visuals which are mostly centered around Aurelion Sol, another powerful champion in the game.
Another project I was involved in was Red Bull SoundClash rebrand to Red Bull Take Over.
I offered several logo design directions inspired by the event's theme (music battle).
I offered several logo design directions inspired by the event's theme (music battle).
